Privacy Policy

Last Updated: February 18, 2026

1. Introduction

Sortera ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our services.

2. Information We Collect

When you submit an inquiry or sign up for early access to Sortera, we collect the following information:

  • Name
  • Email address
  • Phone number
  • Business name
  • Type of service your business provides
  • Information about your call volume

3. How We Use Your Information

We use the information we collect to:

  • Contact you about Sortera's services
  • Provide you with information about early access opportunities
  • Understand your business needs and how Sortera can help
  • Improve our service offerings

4. How We Store and Protect Your Information

Your information is stored securely in our customer relationship management (CRM) system and accessed only by authorized personnel. We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With trusted third-party service providers (such as CRM systems, communication platforms, and marketing tools) who assist us in operating our business, provided they agree to keep your information confidential
  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights, property, or safety

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of receiving marketing communications from us
  • Withdraw your consent at any time

To exercise any of these rights, please contact us at privacy@sortera.ca.

8. Cookies and Tracking

We may use cookies and similar tracking technologies, including the Facebook Pixel, to analyze website traffic and improve user experience. These technologies help us understand how visitors interact with our website and optimize our advertising campaigns. You can control cookies through your browser settings.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: privacy@sortera.ca
Location: Toronto, Ontario, Canada